WeRize
Created multilingual content, manage social media strategy, and produce engaging scripts and campaigns tailored for Tier-2 and Tier-3 Indian audiences.
Project Overview
Client: WeRize
Industry: FinTech, Financial Services
Timeline: 2025 - Present
My Role: Content Writer, Social Media Manager & Content POC
WeRize is a financial services platform focused on making financial products accessible for people in Tier-2 and Tier-3 cities across India. My role involves creating clear, conversational, and culturally relevant content that simplifies financial topics for everyday users.
Content Planning & Strategy Support
• Plan and prepare monthly social media content calendars aligned with campaign goals
• Develop post + reel ideas focused on relatable financial situations or trends
• Ensure messaging is clear, conversational, and culturally relevant
• Focus on simplifying financial concepts for mass audiences through conversational storytelling
Script Writing & Video Content
• Write scripts for short-form marketing videos and social media reels
• Contribute in shoots as the face of video ads, helping communicate in a simple and engaging manner
• Work on both Hindi + English scripts to connect with diverse audiences
Vernacular Content Creation
• Write Hindi blogs and conversational Hindi scripts tailored for Tier-2 and Tier-3 users
• Create English blogs and content pieces explaining financial products in simple language
• Adapt tone and language to ensure accessibility for first-time digital finance users
Website Content & Coordination
• Assigned as Point of Contact (POC) for website content
• Manage and review content updates for website pages
• Ensure messaging remains consistent, clear, and aligned with brand communication
Database Marketing & Outreach
Support database-driven marketing initiatives by identifying and compiling relevant leads to expand partner and advisor networks and assist in outreach and initial communication with potential partners.